Nykaa has turned into the go-to destination for beauty, wellness, and personal care goods throughout India.
However, unlike a few years ago, the brand no longer offers attractive discounts. So, more customers are looking for alternatives that offer authentic goods from Indian and international brands at competitive discounts.
So, if you want to explore other sites like Nykaa, dive right in!
1. Purplle
When it comes to popular websites like Nykaa, Purplle is their greatest competitor. The 2012-founded Mumbai-headquartered company offers a wide range of skincare, haircare, and makeup products.
Popular for their range of discounts, flash sales, and festive sales, Purplle is a favourite among most beauty enthusiasts who are looking for a good deal.
You can find both inexpensive drugstore brands and lavish premium brands—a total or 1000 brands, catering to every Indian with unique needs and budgets.
The website also offers Purplle Elite—an exclusive membership that offers hassle-free shopping without extra shipping and cash-on-delivery fees. All members are eligible for priority support, easy refunds, and special freebies.
2. Myntra Beauty
Myntra Beauty, an online beauty and personal care website, is a segment of the Myntra platform. With a selection of products from over 1400 top Indian and international brands, Myntra Beauty stands out as one of the top Nykaa alternatives.
With an intuitive interface, they offer a seamless shopping experience, and every product page has detailed descriptions.
You’ll regularly find discounts on the platform besides certain seasonal discounts, making it another favourite among budget-conscious beauty lovers.
Since it’s integrated with the actual Myntra app, you can also find specific beauty products to complete your look with certain outfits.
3. Kindlife
Kindlife is one of the newest websites that has a host of Indian, Korean, and Japanese brands. Their collection contains skincare, haircare, wellness, and home and pet essential products, with 30,000+ toxin-free products that are transparent about their ingredients.
Loved by 2 million customers, the platform primarily focuses on bring clean beauty products. From cruelty-free, vegan brands to sustainable and environmentally friendly brands—if you’re a conscious consumer, Kindlife is a great choice.
The Gurugram-headquartered brand lets you earn rewards, aka kinders, when you make a kind move. These kinders can be redeemed to save on your purchases!
4. Beauty Barn
Looking for a reliable K-beauty product seller? Then Beauty Barn is your ultimate destination. Known to offer authentic Korean cosmetics and skincare, they offer a rich collection of products from popular brands, including COSRX, Dear Klairs, and Haruharu.
Their team handpicks every product on their list, focusing on innovation, quality, and sustainability. They ensure every item is cruelty-free, vegan, clean, and safe.
Besides checking out specific brands, you can shop based on skin type, skin concern, routine. They offer informative blogs and videos on their platform to ensure you make the right investment and build a reliable skincare routine.
5. Tira Beauty
Tira Beauty is a luxury beauty venture by Isha Ambani (Mukesh Ambani’s daughter). Committed to making the best homegrown and global beauty brands accessible to every Indian,
Besides selling makeup, skin, hair, bath and body, and fragrance products, they also have individual categories for men and appliances, making navigation easier.
The brand offers exclusive access to the newest product launch worldwide. You can also check out their tutorials on Tira Tube—their in-platform host of videos.
The platform has a host of certified beauty advisors for expert consultations and personalised recommendations!
6. Foxy
Foxy is India’s first beauty social commerce app, i.e., they combine e-commerce of beauty, grooming, and cosmetics products with a social-media like experience. The platform offers you personalised content and products based on their advanced facial analytics.
Besides product recommendations, you can check out their tutorials to ensure you buy the right products and use them correctly.
They offer several products from a range of brands and always have attractive sales. They promise free delivery for every prepaid order and hassle-free returns, making shopping from them a seamless experience.
7. HOK Makeup
If you’re in search of affordable and high-quality makeup products, HOK makeup might be your go-to choice with 25+ homegrown and international brands.
With a diverse catalogue of 2k+ products, the 2012-born site is a fan-favourite among both beginners and professionals.
The greatest highlight of HOK Makeup is that they always have live sales and bundle offers. You can also join HOK rewards to get extra points for additional discounts, free gifts and samples, exclusive members-only offers, and birthday discounts!
At the end of 2024, the website was down for a few weeks for unknown reasons. However, they’re back once again from New Year’s Eve and even offered surprise gifts as a form of gratitude for the delay.
8. Skin Bae
Another great luxury K-beauty product provider is Skin Bae. The premier Korean beauty boutique is an authorised distributor of several top-tier Korean skincare brands.
With a skin-first philosophy, the platform focuses more on skincare and lipcare products than makeup. In their makeup range, they primarily feature items with SPF.
All of the products are chosen meticulously by their team of skincare connoisseurs. They also ensure every product in their collection has a detailed instruction on the packaging or on their website in the form of written or video content.
They offer 100% authentic products that are sourced through ethical channels and tailored specifically to Indian skin types and concerns.
9. Vanity Wagon
Are you a clean beauty enthusiast? Then, Vanity Wagon is the ideal marketplace and one-stop solution for your beauty needs.
The platform has strict standards for ethical beauty and enlists only the most reliable brands. With a huge range of organic and cruelty-free products, they’ve become popular among conscious beauty lovers.
From makeup and skincare to mom and baby care and health and wellness, you’ll find a rich collection on their platform. They also let you shop by ingredients especially if you’re looking for actives.
You can also get a range of discounts using their coupon codes, app downloads, and newsletter signups. Their blogs are full of useful skincare and makeup tips that can help both amateurs and pros!
10. Maccaron
Maccaron is a global beauty destination that claims to offer the best Korean skincare products that bridge the gap between Indian customers and global products. From COSRX and Dear Klairs to Innisfree and d’Alba, you’ll find several renowned brands on their website.
From skincare, haircare, body care and makeup to men’s skincare, accessories, baby necessities, and K-pop merch, they offer more than just enhance your beauty!
Based both in India and Korea, they constantly stay updated about the latest trends in products and ensure the Indian customers get the best experience!
11. Limese India
By Wishtrend, Éclair, Nimbuzin, and I’M FROM—name it, and you’ll find every popular Korean beauty brand in Limese. They are the official distributor of several K-beauty brands.
You’ll find a range of skincare and makeup products from 20+ brands categorised according to the current season. They also have a handpicked collection for “SHAADI SEASON,” catering to every bride’s needs!
With free shipping on all orders and easy return policies, the brand has grown steadily over the years!
12. Boddess Beauty
Boddess Beauty is India’s finest beauty-tech retailer. Built in 2020, the brand aims to transform how customers find beauty and grooming products with the help of the latest technology. They let you try on every makeup item virtually to ensure you buy only the best!
Whether Anastasia Beverly Hills, The Body Shop, or Avon, they directly source products from classy brands and offer them at the best prices. They also have a gifting segment full of bundles at additional discounts.
13. Beauty Talk
Want more K-beauty product platforms? Beauty Talk is a unique e-commerce platform in India.
Offering products from 40+ renowned brands, you’ll find several BOGO (buy-one-get–one) offers and limited-time sales, ensuring you get nothing but the best at affordable prices!
You’ll also find several mini products to check whether particular products suit your skin without committing to full-size packs!
A unique fact about Beauty Talk is that they encourage users to share experiences and tips to enhance each other’s shopping experience!
14. Beautiful
From luxury brands like Valentino and Versace to budget-friendly options like Sugar and Neutrogena, Beautiful brings 100+ brands and 10k+ beauty products directly from the source to every Indian’s doorstep.
It’s an appealing choice due to regular sakes and user-friendly interface. You can also find cool toys like card games on their website. The only issue is that they don’t entertain any returns.
15. NewU
Operated by H & B Stores Limited—a Dabur subsidiary, NewU brings strives to be a one-stop beauty destination for Indians. They offer several distinguished brands in makeup, skincare, haircare, grooming, and fragrances.
The platform sends you genuine products from international and homegrown brands sourced directly from the manufacturers.
Conclusion
While Nykaa still stands tall as a leading beauty and wellness platform, the listed alternatives offer new possibilities for niche products, international brands, and attractive pricing.
So, if you’re eager for a unique shopping experience, check out each of their offerings. Identify which of them suit your needs the best and explore.
Happy Shopping!
